“I would say I’m freakishly good at planning ahead. And that’s one reason why my husband never wants to play Connect 4 with me.”

— Kim Freer, CMO, Wetzel’s Pretzels

Franchise Times’ Editor in Chief Laura Michaels gets to know Wetzel’s Pretzels CMO Kim Freer by asking the tough questions. From running marathons to Connect4, this piece shares a little bit about the people behind the pretzels.

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