A twisted tale
Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel’s Pretzels bakery in Redondo Beach, California in 1994. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. As word spread about these golden-on-the-outside soft-on-the-inside pretzels, the company added additional stores to keep up with demand.
Today, Wetzel’s Pretzels has grown to more than 400 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort. Every Wetzel’s Pretzels bakery lives by the original vision of its founders: that our super-premium pretzels are crafted from fresh dough and baked in-store throughout the day, to ensure a hot, delicious offering for each customer, regardless of when the craving for a pretzel strikes.
