THe HISToRY oF WETZeL'S PREtZELS

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1994 First Store 1994

1st Store

South Bay Galleria in Southern California was the 1st Wetzel’s Pretzels. Our founders, Rick Wetzel & Bill Phelps, are here hard at work serving up hot fresh pretzels to customers.

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1995 Hollywood 1995

Hollywood!

We opened our 1st store in Century City. Does this make us famous yet?

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1996 Wetzels Dog 1996

Wetzel Dogs

Who let the dogs out? We did! As the innovator in the industry, Wetzel’s Pretzels was the 1st pretzel store to launch pretzel wrapped hot dogs – yum!

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1996 Go Big or Go Home 1996

Go Big or Go Home

We decided to go big, which is why we opened Wetzel’s Pretzels in the Garden State Plaza, one of the biggest malls in the country.

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1997 Universal City 1997

Universal City

We always knew we were meant for the big screen… well at least we are next to the big screen at Universal City Walk!

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1998 Internationally Renowned 1998

Internationally Renowned

No border can hold us! People around the world need pretzels… which is why we brought them to our peeps in Puerto Rico. !Viva el Pretzel Imperio!

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1999 Staples Center 1999

Staples Center

Watching other people run around makes us hungry too – how about a nice salty pretzel for you?

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2000 Dodgers Stadium 2000

Dodgers Stadium

Pretzels and Wetzel dogs at a baseball game – is there anything more iconic… or delicious? We think not.

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2001 Disneyland 2001

Disneyland

We may have failed Disney Princess auditions, but at least we still get to serve them the best hot fresh pretzels and lemonade in the most magical place on earth.

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2001 100 units 2001

100 Units

One step closer to world domination…

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2003 Disneyworld 2003

Disneyworld

Whoever said “don’t play with your food” obviously lead a very boring life. “Look mom! I’m Mickey Mouse!” – Co-Founder Rick Wetzel

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2008 200 units 2008

200 Units

The Ancient Roman Empire ain’t got nothin’ on us.

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2014 Dog Bites 2014

Dog Bites

Taking pigs in a blanket to the next level was a no-brainer.

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2015 Pizza Bitz 2015

Pizza Bitz

It’s hard to stay on top, which is why we topped our Bitz with fresh blended cheese and mouth-watering pepperoni to stay the industry innovator.

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2016 300 units 2016

300 Units

We are huge! A giant! A behemoth! A colossal pretzel making machine!

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2016 Party in the Big Apple 2016

Party in the Big Apple!

West Coast meets East Coast at our Fulton Station location. Can we rename NYC the Big Pretzel?