NEWS

There’s a new twist in town. The nation’s snack leader, Wetzel’s Pretzels, is continuing to expand its innovative streetside bakery concept – Twisted by Wetzel’s – with a second California location opening this fall.

Coming off the heels of the brand’s debut in La Habra earlier this year, Twisted by Wetzel’s is eager to open its second location in the greater Los Angeles area, and third location overall, to give fans another option for getting their pretzel fix. Located at 4757 Firestone Blvd in South Gate, Calif., the new Twisted by Wetzel’s will be in the heart of the Azalea Shopping Center, surrounded by a mix of retailers and restauran...

Wetzel’s Pretzels (Wetzel’s), the nation’s fun-loving pretzel brand, recently expanded its Michigan footprint with a new food truck rolling through Metro Detroit. Savoring this momentous opening for the brand, Alicia Powell is operating the mobile bakery as one of the brand’s distinguished ‘Access to Equity’ entrepreneurs.

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Lori Harvey and Damson Idris were recently spotted enjoying their time at Disneyland over the weekend, including making a pit stop to pick up some Wetzel’s Pretzels along with our latest drink Guava Mangonada! Harvey is a model for high fashion brands like Dolce & Gabbana, Armani, and Burberry. Idris is an actor known for his roles on popular TV series like Snowfall on FX and Swarm on Prime Video.

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But it’s now expanding outside of shopping malls by creating standalone locations. The new concept, called Twisted by Wetzel’s, has already launched at two locations in suburban neighborhoods in Orange County and Phoenix.

For the better part of its history, Pasadena-based fast-food company Wetzel’s Pretzels has made its money by selling pretzels, hot dogs and lemonade in shopping malls across the nation.

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The QSR 50 is an annual ranking of limited-service restaurant companies by U.S. system-wide sales. Wetzel’s Pretzels was named in the Top 25 brands ready through in the coming years.

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After a rousing success with the debut of its first ever location in Southern California earlier this year, those in Arizona are now experiencing the welcome surprise of warm and tasty offerings, with the opening of a new Twisted by Wetzel’s in Surprise.

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Walk through any mall in America, and you will likely smell the wafting scent of a freshly-baked pretzel. The handheld snack is a convenient quick bite when you need something to munch on or share with friends, which is part of the reason why pretzel stands are so popular that, and they are just really tasty. Wetzel's Pretzels has enjoyed steady growth, with a three-year improvement of 35% for same-store-sales growth, according to Nation's Restaurant News.

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Wetzel’s Pretzels is making a splash this summer with its new refreshing Guava Mangonada drink, featuring the popular chili lime seasoning brand Tajín.

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Wetzel’s Pretzels are giving customers the opportunity to fuel up with salty snacks as part of their shopping experience at Macy’s. Guests will enjoy convenient, twisty treats through an innovative bakery located next to the iconic retailer’s entrance to the Galleria mall. Wetzel’s has a packed pipeline for future growth in 2023, including opening a new location in Macy’s San Francisco Union Square and Sacramento Downtown Commons later this year.

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