Wetzel's Pretzels, the leader in snacking for pretzel lovers across the nation, formulated the perfect recipe for 2022. The iconic brand drove 11.3% same-store-sales growth, building upon the nearly 24% increase the year prior versus 2019, combining for a jaw-dropping 3-year improvement of 35%. Unrelenting sales growth and national brand exposure have catapulted franchise interest to an all-time high, creating an unprecedented store pipeline for the year ahead.
