Oct
25
TRYING FOR ‘BIGGER AND BOLDER’: NEW CEO PUTS TWIST IN WETZEL’S PRETZELS

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Did I want a pretzel with mango glaze drizzled with chamoy and topped with Tajin?


Or a cereal milk glaze topped with Cinnamon Toast Crunch?


Maple glaze sprinkled with chopped bacon?


Chocolate glaze drizzle with marshmallow fluff and graham crackers?


Or smothered with jalapeno cheese dip and piled with Flamin’ Hot Cheetos?


No, this was not the stuff of carb cravings spun up after a 10-day detox diet...


Click here to read the whole article.


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