Wetzel’s Pretzels Makes National Splash with Rose Parade Appearance


Wetzel’s cruised into 2022 with a big W for its Rose Parade debut float, California Cruisin’, winning the Golden State Award for the most outstanding depiction of life in California. The float turned heads as it rolled down Colorado Boulevard, sparking joy and happiness to paradegoers and the millions watching on TV.

To learn more about Wetzel’s ride of a lifetime, see CEO Jennifer Schuler’s interview with KTLA and ABC’s behind-the-scenes footage of the float making progress.