Before Alicia Powell became a Wetzel’s Pretzels franchisee, she graduated with a political science degree and went on to work in affordable housing for almost 20 years. She owned a fitness studio, which she tragically lost in a fire. She then started helping her friend with a food truck, and it inspired her return to entrepreneurship.
Stories like Powell’s are popping up everywhere in the industry. Brands like Wetzel’s, Cousins Maine Lobster, and Capital Tacos have all realized how much of a growth vehicle food trucks can be.